Vote 2020: Campaign

Working with PBS’s creative leadership, I was tasked to come up with a design package for Vote 2020 that PBS can rollout to all its stations nationwide this year, creating a unified look and message across platforms and stations.

PBS decided to go with “Vote 2020” and “Your Voice Matters” as slogan to be used to cover the 2020 elections and debates. I was involved throughout the creative process and helped mock up the designs and pitches. I also pitched our designs not just to PBS, but also to our affiliates, funders and the CPB.

The package included, opens, transitions, lower-thirds, animated background and a promo toolkit.

The design package will also be used to develop the NewsHour & Politico Democratic Debate this December