Vote 2020: Campaign
In 2020, I had the incredible opportunity to work alongside PBS’s visionary creative leadership team on an exciting project: developing a design package for Vote 2020 that could be rolled out to stations nationwide, creating a cohesive and impactful message across all platforms. With “Vote 2020” and “Your Voice Matters” chosen as the campaign slogans, I was involved in every step of the creative process, helping to mock up designs and pitch ideas. My role didn’t stop at PBS – I also had the privilege of presenting our designs to affiliates, funders, and the CPB. It was an exhilarating experience to collaborate with such talented professionals and to see our efforts come to life on a national scale.
This dynamic package was packed with all the essentials: eye-catching opens, seamless transitions, attention-grabbing lower-thirds, dynamic animated backgrounds, and a powerful promo toolkit. Together, these elements worked in harmony to create a cohesive and visually stunning experience that captivated audiences from beginning to end.
The design package was also put to the test for the NewsHour & Politico Democratic Debate in December 2019. Its versatility and impact were showcased as it brought a sense of cohesion and professionalism to the debate’s visual elements, creating an immersive experience for viewers across the country.